Thailand’s health-conscious population has been fueling a booming demand for wellness products, and probiotics are no exception. With growing awareness of gut health and its impact on overall well-being, probiotics have become a popular supplement in the Thai market. In this blog post, we will dive into the current demand for probiotics in Thailand, regulatory aspects for probiotics in the region, and the Thai preference for "Made in Korea" probiotics. Additionally, we'll introduce ILDONG Bioscience, a leading Korean probiotics manufacturer, and highlight their offerings for the Thai market.
Demand for Probiotics in the Thai Market
The probiotics market in Thailand is growing rapidly, driven by increasing consumer awareness of the health benefits of maintaining a balanced gut microbiome. Globally, the probiotics market was valued at approximately USD 59 billion in 2022, and is expected to grow at a compound annual growth rate (CAGR) of 7.2% between 2023 and 2030. While specific figures for Thailand are limited, the country's probiotics market is a key contributor to the overall growth in Southeast Asia, with projections indicating a CAGR of around 7-8% over the next five years.
In 2023, the Thai probiotics market was valued at an estimated USD 150-200 million, supported by increasing disposable incomes, urbanization, and a rising focus on preventive healthcare. Post-pandemic, Thai consumers have become more conscious of immune support, digestion, and general well-being, leading to a higher demand for functional foods and dietary supplements. A recent report by Euromonitor International found that 60% of Thai consumers actively seek out functional foods, with probiotics being a significant part of this trend.
Probiotic-infused foods and beverages, such as yogurt and fermented drinks, are particularly popular in Thailand due to their convenience and perceived health benefits. As a result, the demand for both supplements and functional foods has increased. Thai consumers are becoming more educated about specific probiotic strains and their benefits, leading to informed choices when purchasing products to enhance digestion, boost immunity, or improve skin health.
The expansion of online retail channels has also made probiotics more accessible. With the proliferation of e-commerce platforms and the growing popularity of health-focused apps, consumers can easily compare products and access a wider variety of probiotic options, further driving the market's growth.
Probiotics Regulation in Thailand
Probiotics in Thailand are regulated by the Thai Food and Drug Administration (FDA), which sets high standards to ensure product safety and efficacy. The Thai FDA categorizes probiotics as either food or dietary supplements, depending on their intended use. The registration process involves stringent scrutiny, requiring manufacturers and importers to provide detailed product information, including the probiotic strains used, scientific evidence supporting health claims, and safety data.
As of 2022, over 250 probiotic products had been approved by the FDA, with many more undergoing the approval process. This reflects the growing interest in probiotics and the Thai government's commitment to ensuring that only safe and effective products are available in the market. Companies seeking to enter the Thai market must submit comprehensive documentation, including stability data that demonstrates the product will remain effective throughout its shelf life.
Health claims on probiotics in Thailand are closely monitored. The FDA allows claims related to digestion and immune support, but these must be backed by clinical studies. Misleading or exaggerated claims can result in penalties, including product recalls or removal from the market. Moreover, not all probiotic strains are approved for use in Thailand, meaning manufacturers must ensure they are using strains that meet both international standards and local regulatory requirements.
Thailand's regulatory environment is among the strictest in Southeast Asia, which has helped create a trustworthy market for consumers. With over 40% of probiotics products sold in Thailand being imported, Thai authorities emphasize ensuring that these products meet local standards of quality and safety, contributing to a stable, well-regulated probiotics industry.
Thai Preference for Made-in-Korea Probiotics
Thailand’s affinity for Korean products extends well beyond K-pop and K-dramas. In the health and wellness sector, Korean brands have earned a reputation for quality and innovation, making "Made in Korea" a trusted label for many Thai consumers. This is particularly true in the probiotics market, where Korean probiotics have become increasingly popular.
Trust in Korean Quality and Innovation
Korean products are often seen as premium, thanks to the country's strict manufacturing standards and high-tech processes. Thai consumers appreciate the meticulous quality control and scientific research that goes into Korean probiotics, which are perceived as more effective and reliable compared to some local or lesser-known international brands.
Korea is also a hub for biotechnological advancements, and many Korean companies are at the forefront of probiotics research. Thai consumers are increasingly aware of the various probiotic strains developed in Korea, which are marketed for specific health benefits, such as enhanced immune function, skin health, or mental well-being.
Cultural Affinity and Market Penetration
Another reason for the Thai preference for Korean probiotics is the cultural connection. The Korean Wave, or “Hallyu,” has made a significant impact on Thai consumers, making them more inclined to try Korean products, including health supplements. This cultural affinity has given Korean brands a competitive edge, as Thai consumers are already familiar with and trust products from Korea.
The strong presence of Korean pharmacies and health supplement brands in Thailand also makes Korean probiotics easily accessible. With the growing middle-class population, the demand for high-quality imported health supplements is expected to rise, further strengthening the position of Korean probiotics in Thailand’s market.
ILDONG Bioscience: A Leading Korean Probiotics Manufacturer
ILDONG Bioscience, a pioneer in the probiotics industry, stands as one of Korea’s most reputable and innovative manufacturers. Known for its comprehensive range of probiotics, ILDONG offers a variety of strains tailored to different health needs, such as gut health, immune support, and mental wellness. ILDONG's cutting-edge research and development capabilities ensure that their probiotics are not only effective but also safe for long-term consumption.
Moreover, ILDONG Bioscience provides turn-key solutions for businesses, offering everything from product development and manufacturing to packaging and distribution. Their commitment to quality and innovation has earned them a strong reputation in international markets, including Thailand.
ILDONG Bioscience’s probiotics lineup includes an extensive array of products that cater to various health needs. From targeted strains for specific conditions to general wellness probiotics, their portfolio is diverse. Whether it’s probiotics for digestion, immune support, or even for skin health, ILDONG offers a solution that meets the demands of Thai consumers.
This September, ILDONG Bioscience will showcase their latest probiotics and postbiotics at VitaFoods Asia 2024, including offerings tailored specifically for the Thai market. These products are designed to meet local consumer preferences, offering both high efficacy and safety. With a strong commitment to research, ILDONG is positioned to continue leading the probiotics market in Thailand.